The Principles of Successful Freelancing

  

The Principles of Successful Freelancing

Who Should Read This Book?

 This book is intended as a guide to approaching the decision to be your own boss,
effecting a smooth transition into a freelance career, and making it a success once
you’re there. The book’s holistic approach ensures that it not only covers how to
make your freelancing journey a financial success, but also how to do it without
risking your health and sanity.
If you’re considering freelancing, and are currently employed or have recently
graduated, but are worried about diving head-first into the unknown, this book is
for you. And if you’ve recently made the leap into freelancing but are struggling,
this book will show you the way.

What’s in This Book? 

Chapter 1: Considering Freelancing?
What’s it like to be a freelancer? Is it a life of complete control, working when
you want, picking and choosing only the projects that interest you? Or is it a
life of stress, working all hours, and wondering when your invoices will be paid
so that you can afford your next meal? This chapter will show you the reality
of freelancing, its advantages and disadvantages, and help you decide whether
the freelancing life is for you.

Chapter 2: Prepare for the Transition
Having decided to take the plunge, this chapter will guide you through the
planning process essential to a successful transition into the freelancing lifestyle.
You’ll perform a SWOT analysis, create a business plan that sets out your goals
and milestones, begin thinking about your business’s brand, and establish relationships with associates and contacts you may need to rely upon.

Chapter 3: Manage Your Money
How much should you charge per hour? How do you calculate your operating
costs? How do you deal with debtors? Should you hire an accountant? Chapter
3 is all about money—and how, with a little forethought, it should never become
a nightmare.

Chapter 4: Set Yourself Up
Now that your finances are under control, it’s time to get productive. Chapter
4 leads you through everything you need to consider in order to stay productive,
happy, and healthy. We discuss planning your office, ergonomics, time tracking,
organizing your tools, and how you can separate your work from the rest of your
life.

Chapter 5: Win the Work
Now it’s time to make use of your new-found productivity and start bringing
in the work! This chapter is all about creating your brand, developing your
unique selling position, understanding the sales process, and overcoming your
fear of selling.



erchange-newline"> Chapter 6: Give Great Service
Chapter 6 explains the basics and the benefits of giving great customer service.
It’s crucial to consider this component of your freelancing duties, even when
you’re up to your neck in project work. This chapter also deals with project
management, clear communication, and the thorny subject of resolving issues
with difficult clients.

Chapter 7: Achieve Work–Life Balance
As a freelancer it’s often easy to forget about your work–life balance, emotional
and physical health, and support of your community and the environment.
Chapter 7 is all about ensuring your long-term well-being and engaging with
the world beyond your office walls.

Chapter 8: Where to from Here?
Congratulations! You’ve built a successful freelancing business. Naturally, you’ll
now start to ask yourself where to go from here. You’ve reached decision time.
What’s the next step, the further challenge? You could stay freelancing as a
single entity into the future, you may decide to hang up your tool belt and leave
the freelance life, or you may decide to take the leap and grow your business
beyond yourself......
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